October 29, 2022 at 09:00 AM IST

Design Thinking: One day Workshop

WORKSHOP
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About Session

This is a blended workshop where you can attend online & offline

About Event

When you think about design, the first thought we associate it with is with designers and artists, but that was the past…today, design has grown beyond ‘art’. Design thinking is now used for business where companies use it for competitive advantage!

Problem-solving and design thinking is one of the most valuable skills that enterprises are looking for in a professional. Sparking these skills helps you tackle complex problems in a human approach and provide solutions based on the consumer's needs.

Join us on the 29th of October 2022 at CCCIET B-HUB, Nalanchira to spark your creativity and unlock your problem-solving skills!

Project Management Institute, Kerala presents Design Thinking: One-day Workshop powered by Bloombloom in association with B-HUB & Technopark Today!

The online-offline workshop is led by Dr Pradeep S, the Assistant Vice President of NeST Digital. Dr Pradeep is a devout design-thinking practitioner who has over 2 decades of experience in the design and delivery of training programmes, marketing, and strategic management with a proven track record of success.

From the introduction of design thinking to ideation to prototype and testing, the workshop aims to instil creativity, problem-solving and design thinking approach in learners & provide them with the skills required to solve complex problems with the consumer's need in mind!

If you are a student, then through this workshop, unlock the creative-problem solving skills, ace the next project and stand out amongst your peers!

If you are a professional, get upskilled on problem-solving skills and learn how you can become a better solution creator for your organization!

And if you are an entrepreneur, get the skills to understand the current market trends and understand customer problems to create products based on the customer's needs!

So register for the workshop today and unlock the creativity in you with PMI Kerala and Bloombloom!

Industry Relevance

Design thinking has reshaped the way companies sell products. With an approach that caters to the customer's need as a priority while designing products, design thinking has led to companies releasing better products and services!

Like Tim Brown, the CEO of IDEO, one of the front runners in the design thinking approach so said “Design thinking is a human-centred approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.”

To give you a basic idea of how design thinking is affecting huge organizations, consider the example of Walmart. After doing some research on their analytics report, Walmart came to understand that they were getting a lot of traffic from tablets. Upon further research, they found out that their target audience was primarily made up of mothers (47% of Moms in the US own a tablet)

But the issue was that the Walmart website looked sub-par on a tablet.

Understanding this situation, the team began redesigning their platform to make it more responsive and easy to navigate on a tablet. The next step was to understand the purchase pattern of their customers and prioritize the right products for their customers.

So they started putting the content of priority first to the target demographic. Well, these small changes were expected to make a 20% sales increase, but in reality, Walmart made a 98% conversion rate in mobile sales! All thanks to design thinking.

Through this workshop, learn about the power of the design thinking approach and discover how you can tap into your creative thinking and understand problem-solving by prioritizing the consumer's needs above all else!

Recommended Audience

UG/ PG Students, Graduates, Professionals & Entrepreneurs can join this workshop!

What will you learn?

Students shall learn about:
-Design Thinking and Empathy
-Creation of Empathy canvases
-Introduction to people-centric design
-Ideation process & the tools required
-Prototyping, its types & testing

Date & Time

October 29, 2022 at 09:00 AM IST

Speakers

...

Project Management Institute Kerala Chapter

@projectmanagementinstitutekerala

Skills Acquired

  • Introduction to Design Thinking and Empathy

  • Tools for Management

  • Creative Thinking

  • Problem Solving

  • Brainstorming

  • Innovation

  • Prototyping

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