"Beneath this mask, there's an idea. And ideas are bulletproof", says V from V for Vendetta. Ideas are what changed and shaped civilizations to become what it is today. Beneath the solution made to make our lives better and easier is a cause, which has a pattern; a spread-out puzzle which will only complete itself if the correct tabs connect them. How do we decipher the pattern, and link our idea upon a problem? How do we mould the idea and seal its cracks? How do we think in a way we utilize our ideas, thoughts, and being to the full extend?
Most of us are trained in the classical school of thought—we approach opportunities from the top down. But today’s competitive environment requires us to view opportunity through a different lens; a non-traditional one that focuses on human needs. A human-centered approach to problem-solving, to help us truly understand an issue and iterate to find solutions that make a real difference. Ideas that are born from this ensure that outcomes meet three criteria: they are desirable, feasible, and viable—and in doing so, these outcomes create an enduring competitive advantage.
Moreover, this helps us understand our user and consumer better to ensure the services and solutions we develop are optimized and best suited to their needs. Furthermore, applying this method in our live can help us untap who we truly are. As they say, we can only understand others as much as we understand ourselves.
Join this incredible masterclass to go beyond the veil of your thoughts, to discover and connect the ideas that lie within your mind, and unlock the best version of yourself.