Building & Innovating Sustainable Sports Managament


The Sports industry In India is supported largely by the sports, games, and fitness infrastructure spread throughout the country. There are more than 24,000 gyms, 100 sports facilities fulfilling international standards of sports infrastructure, 135 stadiums, 38 indoor arenas, and more than 1000+ turfs just in Kerala. These facilities exist independently, disconnected from each other, even though they play a key role in the development and promotion of sports and the nurturing of sportspersons in the country. There is a dire need for these disconnected infrastructures to be standardized and organized sustainably, maintained consistently, and made economically viable.

The challenge is to create a model and platform where the discovery of the necessary facilities and their bookings, sustainability, optimal capacity utilization, loyalty, and so on are enabled so as to ensure the success of these centres individually and the ecosystem as a whole.

What we need to accomplish is an interconnected system that supports the sports infrastructure to come to a scale where anyone in India can know where a facility is available anywhere in the country and they have the options to access it. Furthermore, there needs to be a system that maintains it while making it effective, efficient, and profitable to meet international standards accessible to every individual in the country irrespective of their social or economic status.

The scale of the problem that we face is as a country. You are to come up with a solution to ensure that collectively, through collaboration and standardization, is solved The challenge requires you to build a sustainable and scalable business model and plan to run the entire sports infrastructure. You need to also create a platform to implement this model in real-time. Finally, you are required to come up with a marketing strategy to market your integrated platform that has everything and anything the sports infrastructure needs from aiding a customer to enabling the administration to run the centres seamlessly. The marketing strategy should be designed to fulfil your business plan and goals.
  • The solution shall be sustainable, self-sufficient and economically viable.
  • The business plan shall ensure the growth of all the individual centres along with your integrated platform.
  • The business plan shall specify standardization and implementation processes and procedures to be followed by each centre.
  • Proper business modelling and application of technologies may be suggested.
  • The platform should be a minimum viable prototype (MVP) in the form of an application or any other relevant technologies.
  • The marketing strategy should be aligned to meet the business plans and goals.
  • The solutions shall involve various stakeholders of the ecosystem including the local governments, organisations and academic institutions for collaborations and to create awareness, and manage logistics.
  • Solutions shall include strategies for creating awareness and ensuring participation of the public.
  • Solutions to be strictly practically able to implement, scalable, and economically viable.
  • Non-Functional Requirements.
Scale of the challenge
Severity of the Challenge





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